Blog Post 1

How a brand refresh changed the game and opened the door to new possibilities for a dynamic social media company

YEGTweetup is a small, yet powerful social media management and events promotion company in Edmonton, Alberta dedicated to bringing people together through the use of social media. Engaging the Edmonton and now Calgary communities through the social media platforms, YEGTweetup cultivates your online community and brings it offline.

I had no idea what I was looking for when it came to a brand refresh. I gave Chewy Designs total creative freedom & they presented me with 3 options. I chose the one that best fit my company’s personality & customized it. I am very happy with my new logo & have received many compliments.
by Kim Quibell

Inspired by the fluidity of social media and the ability to reach people from all walks of life, Chewy Designs™ created a logo and collateral materials that depicted the fluid nature of social media as well as illustrating how social media can be used to bring people together.


  1. A professional logo and subsiquent branding that would attract new clientele in Edmonton, Alberta, but at the same time appeal to new clients in Calgary, Alberta
  2. A print ready logo that could also be used online and in social media
  3. To embody the fluid nature of social media


  1. A dynamic chat bubble
  2. A monochromatic blue colour pallet inspired by the Twitter blue
  3. For the logo to embody the dynamic nature of social media


  1. Three original design concepts
  2. Three rounds of revisions
  3. Files for online, social media and print
  4. Custom colour palette
  5. Secondary logo

Click here to contact us today and leave your competition in the dust!