Monkey y sus Amigos

How one food truck took a risk and stood out from the competition.

Monkey y sus Amigos Ice Cream is an Edmonton, Alberta based ice cream truck that caters to the greater Edmonton area. They set themselves apart from the rest of the food trucks by making hand made ice cream & ice cream sandwiches as well as bringing the flair and passion from their home of Mexico to the food truck scene.

To attract new customers in a highly competitive market, Monkey y sus Amigos Ice Cream wanted a logo & subsequent branding that stood out from the rest of the food trucks in Edmonton. Chewy Designs™ partnered with Monkey y sus Amigos Ice Cream on their overall image which included logo development, & marketing collateral such as business cards.

THE NEED:

  1. A professional logo and branding that would attract new customers
  2. A print ready logo that could also be used online and in social media
  3. It must incorporate the monkey character used in the original branding

THE SOLUTION:

  1. The lime green of the original branding was used as an accent
  2. A custom colour palette was used to bring a uniquely Mexican feel to the overall branding
  3. To avoid the feel of an “off the shelf” logo, custom hand lettering was used

KEY DELIVERABLES:

  1. One original design concept
  2. Three rounds of revisions
  3. Files for online, social media and print
  4. Custom colour palette