Operation Soul Nourishment

How Mandy J. Ross helps you add a little sunshine to your life

Operation Soul Nourishment is a Vancouver, British Columbia based health and wellness business that puts on workshops in the greater Vancouver area to help people connect their mind, body and spirit through movement, mindfulness, motivation and meditation.

To attract new clients in a highly competitive market, Operation Soul Nourishment wanted a logo & subsequent branding that stood out from the rest of the health and wellness businesses in the Vancouver area. Chewy Designs&trade partnered with Operation Soul Nourishment on their overall image which included logo development, & marketing collateral such as business cards.


  1. A professional logo and branding that would attract new clients
  2. A print ready logo that could also be used online and in social media
  3. It must incorporate a pink heart


  1. Create a pink that was truly unique and one of a kind
  2. A simple pink and black colour palette was used to highlight the simplicity of the overall business vision
  3. To avoid the feel of an “off the shelf” logo, the decision to swap out the “o” in Soul with a heart


  1. One original design concept
  2. Three rounds of revisions
  3. Files for online, social media and print
  4. Custom colour palette
  5. Secondary logo