The computer is a wonderful tool. It can allow a small businesses owner to take ownership and create their own flyers, brochures, postcards and other marketing material. Even their own websites. This inevitably begs the question of “why should I hire a professional graphic designer if I can do all the work myself?” Here are the top five reasons small business owners can benefit from hiring a professional graphic designer.
- YOU DON'T HAVE TIME
When starting a new business, it’s easy to convince yourself that you can do it all. Truth is, the faster you can get your branding up and out the door guarantees a quicker response to your product or service. As an added bonus, it allows for less frustration and hiring a professional graphic designer allows you to also focus on other aspects of your business.
- YOU CAN'T AFFORD TO HIRE A PROFESSIONAL GRAPHIC DESIGNER
We can’t tell you how many times we’ve heard this. Truth is, you can’t not afford to hire a professional graphic designer. It can cost two to three times as much to have your logo and branding the way you want it by doing it yourself. This is also the case when it comes to “finding” your logo on sites like Fiver or 99designs. There’s a lot that goes into your branding including print formatting, choosing colours, image formats, bleeds, overprints, text safety, file size, RGB or CMYK, and the list goes on and on.
- COMMUNICATING YOUR BRAND OR BUSINESS
This is key to any design that stands behind selling a product or service. Everyone wants a nicely designed logo and branding, but honestly, that isn’t enough. A working design must not only be compelling, but it must aid in communicating your businesses products or services without any supplemental text.
- CONSISTENCY'S KEY
In order to maintain your brand and preserve its recognition, it must be consistent. We can’t stress this enough. A professional graphic designer has the knowledge, experience and understanding to maintain consistent branding and unify your vision.
- YOU WANT TO STAND OUT AND TAKE PRIDE IN YOUR MARKETING MATERIALS
Last, but not least. A professional graphic designer is constantly learning and will be aware of what’s trending in the world of design. Fresh ideas are a key part to any successful graphic designer. You want someone who doesn’t resort to mimicking what’s out there. You want someone who will see the trends and take them to the next level.
Not many people truly realize how much work actually goes on behind the scenes when it comes to creating a successful logo and branding package. That's why we're here. To take some of the pressure off of you while you work on the rest of your business.
P.S. We're also saving you time and money in the long run. ;)